%0 Journal Article
%T Crisis Strategies in the COVID-19 Era: Interplay of Organizational Culture, Strategic Orientation, and Mediation in Jordanian Private Universities
%A Jonas Berg
%A Emma Lind
%A Karl Olsson
%J Annals of Organizational Culture, Leadership and External Engagement Journal
%@ 3108-4176
%D 2021
%V 2
%N 1
%R 10.51847/3kB2YyxyvC
%P 95-105
%X This paper investigates how crisis response practices during the COVID-19 pandemic, organizational strategies, and organizational culture interact within private universities in Jordan. A total of 384 electronic surveys were sent to academic staff involved in administration—such as department chairs and faculty deans—of which 250 were completed and returned. The research utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach for data analysis. Findings indicated that strategic orientation within organizations was negatively linked to crisis response strategies related to the COVID-19 situation. Conversely, results demonstrated a strong positive connection between strategic orientation and organizational culture. The study further confirmed that culture exerts a significant impact on crisis management behavior in private universities and acts as a mediator between strategic orientation and crisis response mechanisms.
%U https://apsshs.com/article/crisis-strategies-in-the-covid-19-era-interplay-of-organizational-culture-strategic-orientation-a-jtvkzulckhdqoij