TY - JOUR T1 - Crisis Strategies in the COVID-19 Era: Interplay of Organizational Culture, Strategic Orientation, and Mediation in Jordanian Private Universities A1 - Jonas Berg A1 - Emma Lind A1 - Karl Olsson JF - Annals of Organizational Culture, Leadership and External Engagement Journal JO - Ann Organ Cult Leadersh Extern Engagem J SN - 3108-4176 Y1 - 2021 VL - 2 IS - 1 DO - 10.51847/3kB2YyxyvC SP - 95 EP - 105 N2 - This paper investigates how crisis response practices during the COVID-19 pandemic, organizational strategies, and organizational culture interact within private universities in Jordan. A total of 384 electronic surveys were sent to academic staff involved in administration—such as department chairs and faculty deans—of which 250 were completed and returned. The research utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach for data analysis. Findings indicated that strategic orientation within organizations was negatively linked to crisis response strategies related to the COVID-19 situation. Conversely, results demonstrated a strong positive connection between strategic orientation and organizational culture. The study further confirmed that culture exerts a significant impact on crisis management behavior in private universities and acts as a mediator between strategic orientation and crisis response mechanisms. UR - https://apsshs.com/article/crisis-strategies-in-the-covid-19-era-interplay-of-organizational-culture-strategic-orientation-a-jtvkzulckhdqoij ER -