TY  - JOUR
T1  - Customers’ Willingness To Use Mobile Taxi Booking Applications: A Study Based On The Theory Of Planned Behavior
A1  - Anna K. Müller
A1  - Lukas Schneider
A1  - Stefan Weber
JF  - Journal of Applied Organizational Systems and Behavior
JO  - J Appl Organ Syst Behav
Y1  - 2021
VL  - 1
IS  - 1
SP  - 9
EP  - 15
N2  - The rapid digital transformation has reshaped the public transportation sector by implementing taxi services through mobile applications. In Sri Lanka, Mobile Taxi Booking (MTB) Apps have gained significant traction, largely driven by widespread smartphone use. This study aimed to explore customer intention toward using online Taxi-Booking Apps, framed within the Theory of Planned Behavior. A descriptive survey methodology was employed, with structured questionnaires gathering the necessary data. For statistical evaluation, confirmatory factor analysis alongside structural equation modeling was conducted. Results revealed that attitude, perceived behavioral control, and subjective norms significantly influence Sri Lankan consumers’ behavioral intention to adopt mobile taxi booking applications. These insights provide valuable guidance for e-hailing service providers and mobile app developers to design effective marketing strategies and enhance user-friendly apps with additional valuable features, thereby supporting profitable market development.
UR  - https://apsshs.com/article/customers-willingness-to-use-mobile-taxi-booking-applications-a-study-based-on-the-theory-of-plann-zutsefkhyme3div
ER  -