TY  - JOUR
T1  - Determinants Influencing the Adoption of Mobile Banking Channels Among Generation Z in Vietnam
A1  - Oliver Hughes
A1  - Sophie Ward
A1  - James Fletcher
A1  - Hannah Wright
JF  - Journal of Applied Organizational Systems and Behavior
JO  - J Appl Organ Syst Behav
Y1  - 2024
VL  - 4
IS  - 1
SP  - 32
EP  - 41
N2  - This research explores the primary factors that impact Generation Z’s intention to adopt mobile banking services offered by commercial banks in Vietnam. The study introduces a conceptual framework where the dependent variable is the "decision to use," influenced by six independent variables: (i) ease of use, (ii) functional variety, (iii) security and privacy, (iv) perceived risk, (v) attractiveness of the platform, and (vi) social influence. Data were collected through a survey yielding 200 valid responses, which were then processed and analyzed using SPSS 20.0. Findings indicate that among the six factors examined, two have a particularly strong influence on Generation Z’s decision to use mobile banking. Drawing from these results, the study offers recommendations aimed at encouraging greater adoption of mobile banking services, thereby supporting the advancement of financial inclusion in Vietnam.
UR  - https://apsshs.com/article/determinants-influencing-the-adoption-of-mobile-banking-channels-among-generation-z-in-vietnam-xcjpqk73ex501ej
ER  -