TY  - JOUR
T1  - The Impact of COVID-19 on Value Co-Creation Activities: A Study of Economics Students in Vietnam
A1  - Le Thanh Tam
A1  - Hoang Thi Thuy An
A1  - To Khanh Linh
A1  - Le Thi Hong Nhung
A1  - Tran Ngoc Vinh Ha
A1  - Pham Quang Huy
A1  - Phan Tan Luc
JF  - Annals of Organizational Culture, Leadership and External Engagement Journal
JO  - Ann Organ Cult Leadersh Extern Engagem J
SN  - 3108-4176
Y1  - 2023
VL  - 4
IS  - 1
DO  - 10.51847/QeaHrAoLoL
SP  - 25
EP  - 34
N2  - This study investigates the factors influencing value co-creation activities among economics students in Vietnam during the COVID-19 pandemic. Data was collected from 423 students and teachers and analyzed using linear regression models. The study shows that the main factors influencing value co-creation activities, listed in order of impact, are: (i) dialogue, (ii) transparency, (iii) the COVID-19 pandemic, (iv) access to information, (v) benefits, (vi) interactive attitude, and (vii) disadvantage. Notably, the study introduces the “interactive attitude” factor, a sub-category derived from dialogue, which highlights the importance of two-way communication and positive stakeholder engagement in fostering co-creation activities. These findings are novel compared to prior research. The study concludes with recommendations for students, educators, institutions, and partners to increase their roles in promoting responsible and effective co-creation, contributing to the development of Vietnam’s higher education system.
UR  - https://apsshs.com/article/the-impact-of-covid-19-on-value-co-creation-activities-a-study-of-economics-students-in-vietnam-76wekjrqvd3e2t1
ER  -