%0 Journal Article
%T The Role of Information Dissemination in Fostering Innovation and Creativity: Exploring Customer Loyalty as a Mediator
%A Jiangmin Ding
%A Gahye Hong
%J Annals of Organizational Culture, Leadership and External Engagement Journal
%@ 3108-4176
%D 2020
%V 1
%N 1
%R 10.51847/KUM6hFLDOE
%P 11-19
%X The study aims to investigate the correlation between customer loyalty, innovation, and creativity; the mediating influence of the spread of information, the sample size was 80, and the data was collected from middle management in the banks. The study depended on the questionnaire to collect data; the response rate was 69%. SPSS was used to analyze the data. The results showed that spreading information positively influences innovation and creativity, similarly spreading information affects customer loyalty, together with a positive relationship between focusing on customer loyalty and innovation and creativity, besides the negative role of mediator for mediating the relationship variables.
%U https://apsshs.com/article/the-role-of-information-dissemination-in-fostering-innovation-and-creativity-exploring-customer-loy-rkxatfgdykhzrue