TY - JOUR T1 - Understanding and Regulating Irrationality in Economic Decision-Making ‎ A1 - Isabelle Laurent A1 - Marc Dupont A1 - Claire Morel JF - Journal of Applied Organizational Systems and Behavior JO - J Appl Organ Syst Behav Y1 - 2025 VL - 5 IS - 1 SP - 40 EP - 44 N2 - The purpose of this article is to examine models of irrational behavior exhibited by economic agents and explore methods for regulating such behavior. To accomplish this, both general and specific research methods were employed. The study identifies three models of individual behavior in economic decision-making: reference, standard, and deviant, which are influenced by a combination of internal and external factors. The main regulatory approaches are analyzed through the lens of two theoretical frameworks: behaviorism and ethology. The article concludes that behaviorist methods are suitable for straightforward decisions involving quick feedback and easily measurable outcomes. Conversely, for complex decisions lacking feedback and involving challenging or indeterminable outcome evaluations, cognitive ethology offers more effective tools, such as choice architecture and institutional design. UR - https://apsshs.com/article/understanding-and-regulating-irrationality-in-economic-decision-making-pblocxxjquxfivq ER -