Empirical evidence examining how the physical and social features of service environments influence customer connection and engagement remains limited. This research tackles two central questions within a non-Western setting. The first explores how the design and atmosphere of luxury hotels affect guests’ engagement behaviors; the second assesses the intermediary function of place attachment in this association. Surveys were administered to 405 visitors staying in Egyptian upscale hotels and resorts, and data were evaluated using structural equation modeling. The outcomes confirm the proposed hypotheses, revealing that place attachment partially transmits the influence of servicescape on engagement. Both direct and indirect pathways from servicescape to engagement were observed. These findings offer meaningful guidance for hospitality managers to enhance guest participation and advocacy through carefully crafted service environments that evoke emotional bonding.
