This study primarily examines the mediating influence of perceived organizational support (POS) on the relationship between organizational attractiveness (OA) and corporate social responsibility (CSR) initiatives. A cross-sectional quantitative research design was adopted, with data gathered from employees across multiple organizations. Responses were obtained using a multistage convenience sampling technique from employees working in 20 information technology companies located in Bengaluru. A total of 740 questionnaires were distributed, of which 396 complete and usable responses were received for analysis. Data analysis was conducted using SPSS and AMOS, employing regression analysis and bootstrapping methods to assess the mediating role of POS. The findings reveal that perceived organizational support plays a significant mediating role in the association between CSR initiatives and organizational attractiveness. Additionally, the results indicate that POS partially mediates the relationship between CSR and OA, exerting a meaningful influence on both variables. From a managerial perspective, the study suggests that organizations that prioritize employee support initiatives can strengthen their external reputation while simultaneously fostering greater internal commitment and employee loyalty. Overall, the findings provide organizations with strategic insights to effectively manage CSR initiatives in ways that enhance organizational attractiveness.
