Digital burnout refers to the stress and exhaustion individuals experience due to excessive time spent in digital spaces, especially on the Internet. Online shopping, also referred to as e-commerce, is a process where consumers select products, add them to their cart, and complete their purchases online. Consumer attitude reflects their positive or negative reactions toward specific products, situations, or experiences. This study aims to investigate how digital burnout, caused by prolonged Internet usage, affects consumer attitudes towards online shopping. This research was conducted with a focus on renewable energy to investigate the relationship between digital fatigue and consumer behaviors in online shopping. Data were collected from 413 internet users in Istanbul, who participated in a survey conducted via Google Forms in April 2023. Statistical analyses, including t-tests and ANOVA, were used to evaluate the data, concluding that digital burnout has a significant impact on consumer attitudes toward online shopping. The study suggests that similar research should be conducted to further examine the impact of social media trends and e-commerce behaviors.
