This study examines how entrepreneurship influences the desire to start a business among beauty service industry professionals in Busan, with a particular focus on the role of technical capabilities as a mediator. A total of 200 survey responses were collected, of which 197 were deemed valid for analysis. The findings reveal that entrepreneurship partially influences technical skills and business intentions. Additionally, technical capabilities significantly contribute to the willingness to start a business and mediate the relationship between entrepreneurial and entrepreneurship intent. These insights emphasize the need for targeted research and training to foster entrepreneurial skills among beauty industry workers aspiring to launch their ventures. The study emphasizes the importance of promoting entrepreneurial mindsets and start-up initiatives to increase business readiness in the beauty service sector.
